‘Morgan’: IBM Creates the First Movie Trailer Using Artificial Intelligence
‘Morgan’: IBM Creates the First Movie Trailer Using Artificial Intelligence
Scientists at IBM Research collaborated with 20th Century Fox to create the first-ever cognitive movie trailer for the Kate Mara-starring thriller.
“Morgan”
20th Century Fox
Can a computer be capable of original thought and of creating something on its own? Probably not, but scientists can collaborate with machines to get a better understanding of what humans like and what scares them.
20th Century Fox’s new film, “Morgan,” is an A.I. horror thriller about an artificially created humanoid who’s existence is threatened after she attacks one of her creators. Taking their film to the next level, the studio teamed up with scientists at IBM Research to create the first-ever cognitive movie trailer, and learn what keeps audiences at the edge of their seats.
Using experimental Watson APIs and machine learning techniques, the IBM Research system analyzed hundred of horror and thriller movie trailers. Then the artificial intelligence system watched “Morgan” and suggested the top 10 best moments for a trailer to be edited together by an IBM filmmaker.
The result is astonishing, giving the new A.I.-created trailer a darker tone and adding new scenes that the official trailers didn’t include.
“Watson was able to model the scene visually to determine, was the scene scary? Was it a tender moment? Was there sadness or happiness,” explained John Smith, IBM Fellow and Machine Vision, in the video below.
A.I. has also previously been used to co-write a horror film, as it was the case with Greenlight Essentials’ thriller “Impossible Things.” The studio has been developing an A.I. that can break down movie plots and connect those plot points to its audience’s tastes using something called Natural Language Processing (NLP). It launched a Kickstarter page back in the beginning of the month to help fund its advancement.
Though in IBM Research’s case they used A.I. to just piece together one clip to market the film.
Check out the A.I.-created “Morgan” video below, which also features an in-depth look at how Watson created the suspenseful trailer.
“Morgan” arrives in theaters on September 2.
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